Sephora is officially rolling out their holiday campaign and the celebrity they are partnering with might surprise you. Actor and comedian Seth Rogen is the star of the beauty brand’s “We All Sephora” campaign, bringing humor and heart to the start of the holiday gift giving season.
“I had a lot of fun working on this campaign with Sephora.” said Rogen. “Holiday gifting can be stressful, so anything that makes it easier is a win in my book.”
Directed by Jason Woliner, and created in partnership with GUT New York, the campaign features Rogen, an unexpected beauty shopper, as he heads to Sephora in search of the perfect holiday gifts. Rogen navigates the world of beauty with the help of a Sephora Beauty Advisor, leaving the store with the right gift for everyone.
“The best gifts create moments of joy, especially when it comes in a black and white striped bag, but finding the right one isn’t always easy when you don’t know where to start – so our goal at Sephora is to make gifting feel effortless for everyone you’re celebrating this season,” said Zena Arnold, Chief Marketing Officer at Sephora U.S. “Seth is the perfect partner because he brings a warmth, curiosity and humor that makes beauty feel approachable and fun. He wants to find something meaningful for the people he cares about and turned to our Beauty Advisors for a little guidance along the way. Through ‘We All Sephora’, we’re bringing that confidence to life, turning the pressure of finding the right gift into the joy of discovery.”
Eagle eyed shoppers got a sneak peek of the campaign at Sephora’s location at The Grove with the “Sethphora” takeover. The teaser saw a brief change in the location’s facade, replacing the “Seph” in Sephora with Seth.
The campaign will roll out officially on Oct. 29 across television ads, streaming and social media, and clients can shop for Seth’s curated holiday picks on Sephora.com and the Sephora App.
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